She’s stylish, she’s clever, she’s real! Essentials is the magazine for today’s woman with features on health, beauty, fashion and quick and easy weekday family meal ideas.

The Essentials reader is very busy, juggling a career, family and social life. With its solutions-driven content, practical advice and tips, Essentials helps the reader maintain balance and make it all look effortless.

The Essentials reader loves a bargain but is not afraid to treat herself. She buys Essentials because it really does help simplify her life so she can devote time and energy to things that matter in her world.

With loads of advice on how to look fabulous and feel fantastic, the brand’s quality editorial and superb production in print and online, makes ideal reading for sophisticated women.

BRAND BUZZ

BRAND BUZZ

Essentials brand platforms

        • At the annual Essentials Girls’ Day Out in October at Melrose Arch, Johannesburg, readers gather to enjoy a day of pampering, great food, wine and entertainment.
        • The first issue of Essentials was published in October 1994.
        • Through the Essentials print mag, website, newsletter and social media, the brand reaches over 120 000 people every month.
        • The Essentials newsletter goes out to nearly 30,000 people every week.
        • Essentials publishes over 20 recipes per print issue and hundreds online.

ADVERTISE

ADVERTISE WITH ESSENTIALS

Whether you want to place a print, classifieds or digital advert with us, or collaborate on a reader event, please get in touch with the contacts below. All the key info, including our rate cards, can be found in our media kit.

JOHANNESBURG OFFICE 011 889 0600
CAPE TOWN OFFICE 021 530 8600
DURBAN OFFICE 031 536 8165
MARKETING 011 889 0990

Essentials: download media kit

STATS

OUR STATISTICS

CIRCULATION 24 649
READERSHIP 190 000
WEB UBS 47 644
NEWSLETTER 30 873
FACEBOOK LIKES 21 257
TWITTER FOLLOWERS 19 709

Sources: AMPS 2015 AB (Jan 15 – Dec 15); ABC (Q4) Oct – Dec 2017, Effective Measure (February 2017), Everlytic (February 2017), Individual social media platforms (February 2017)

About the ESSENTIALS reader

85% like to dress well

76% are interested in health and wellbeing content

80% are interested in home, decor and gardening content

81% have a Facebook account

 

 

DEMOGRAPHICS

DEMOGRAPHICS

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CONTACT

CONTACT US

CONTACT THE ESSENTIALS EDITORIAL TEAM:
TEL 011 889 0808
EMAILessentials@caxton.co.za
PHYSICAL ADDRESS Caxton House, 368 Jan Smuts Avenue, Craighall, Johannesburg, 2196

CONTACT THE ADVERTISING SALES TEAM:
JOHANNESBURG OFFICE 011 889 0600
CAPE TOWN OFFICE 021 530 8600
DURBAN OFFICE 031 536 8165
PRIZE & MARKETING QUERIES 011 889 0866 or melanieo@caxton.co.za

CONTACT CLASSIFIEDS:
TEL 011 889 0885
EMAILrowenas@caxton.co.za 

CONTACT SUBSCRIPTIONS:
MAGS@HOME WEBSITE
TEL 0860 100 206 or +27 21 530 3381 (for international subscriptions)
EMAILsubs@magsathome.co.za
FAX 0866704101
FOREIGN FAX 086 670 4101

 From the editor

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“The Essentials reader has a busy life but remains an optimistic, can-do woman who loves life.”- Kate Macfarlane