Vrouekeur is a weekly Afrikaans magazine that provides its audience across age, gender, cultural and ideological groups with an all-in-one substance read.

We steer away from sensation and our main focus is on current affairs, life stories, relationship and parenting advice, quick and easy recipes, DIY décor, gardening, practical fashion and beauty.

We also place a big emphasis on literature, arts and culture and columnists are well-known experts in their fields. The core reader is a 21st century Afrikaans-speaking (wo)man who wants to learn, think, debate, embrace, explore, enjoy, laugh, love and make a difference.

BRAND BUZZ

BRAND BUZZ

Vrouekeur brand platforms

    • Vrouekeur was originally established in 1949 as KEUR, a monthly pocket-sized magazine, printed in black and white and after a number of name and content changes, was relaunched as Vrouekeur in 1999 as a weekly Afrikaans magazine.
    • Vrouekeur lives beyond the magazine and continuously publishes brand extensions.
    • The recipe books are among the top-selling of their kind in the country and the knitting and crocheting books have already sold more than 100 000 copies.
    • Other brand extensions in book form are compilations of Vrouekeur’s tips page, celebrity recipes, the weekly inspirational page, word and number games and the very popular children’s activity page.
    • Vrouekeur has lively social media channels, the website vrouekeur.co.za is jam-packed and the three blogs on knitting, books and parenting are very popular.

ADVERTISE

ADVERTISE WITH VROUEKEUR

Whether you want to place a print, classifieds or digital advert with us, or collaborate on a reader event, please get in touch with the contacts below. All the key info, including our rate cards, can be found in our media kit.

JOHANNESBURG OFFICE 011 889 0600
CAPE TOWN OFFICE 021 530 8600
DURBAN OFFICE 031 536 8165
PRIZE & MARKETING QUERIES 011 889 0990

Vrouekeur download media kit

STATS

OUR STATISTICS

CIRCULATION 55 298
READERSHIP 331 000
WEB UBS 87 481
NEWSLETTER 3 511
FACEBOOK LIKES 61 831
TWITTER FOLLOWERS 13 353

Sources: AMPS 2015 AB (Jan 15 – Dec 15); ABC (Q4) Oct – Dec 2017, Effective Measure (February 2017), Everlytic (February 2017), Individual social media platforms (February 2017)

About the VROUEKEUR reader

84% cook for pleasure

89% like to dress well

76% are interested in home, décor and gardening content

70% are interested in health and wellbeing content

 

 

DEMOGRAPHICS

DEMOGRAHICS

CONTACT

CONTACT US

CONTACT THE VROUEKEUR EDITORIAL TEAM:
TEL 011 293 6101
EMAIL vrouekeur@caxton.co.za
PHYSICAL ADDRESS Caxton House, 368 Jan Smuts Avenue, Craighall, Johannesburg, 2196

CONTACT THE ADVERTISING SALES TEAM:
JOHANNESBURG OFFICE 011 889 0600
CAPE TOWN OFFICE 021 530 8600
DURBAN OFFICE 031 536 8165
PRIZE & MARKETING QUERIES 011 889 0990

CONTACT CLASSIFIEDS:
TEL 011 889 0814
EMAIL rowenas@caxton.co.za

CONTACT SUBSCRIPTIONS:
WEBSITE MAGS@HOME
TEL 0860 100 206
EMAIL subs@magsathome.co.za

 From the editor

“Vrouekeur provides quality, diverse content to inform, entertain and inspire our diverse readership.” – Eldaleen Hugo