Reaching over 3 million people every month, BONA is South Africa’s most-read monthly consumer magazine and the go-to brand for today’s black family.

BONA is also the only South African magazine available in 4 languages – English, Zulu, Sotho and Xhosa. At over 60 years old, the brand is one of the country’s oldest magazines and this credibility and authority carries through in its content.

Online, bona.co.za attracts close to 100,000 unique users every month with its strong focus on local celebrities, affordable style, career and life advice and quick and easy recipe ideas. Over 80% of this audience visit the site on their cell phone.

BONA’s brand promise “Be who you want to be” says it all. The brand gives its highly aspirational audience the inspiration, advice and confidence they need to be better at everything they touch. From their wardrobes to their finances and health, BONA helps the audience take steps (small or big) towards an improved life.

BRAND BUZZ

 

    • The BONA audience is young, well-educated, working-class black females who are often juggling work and family. They are opinion formers, who help to spread the word.
    • Their main interests include fashion and beauty, celebrities and relationships, and health and fitness.
    • They are digitally inclined and embrace technology as well as the convenience of online shopping, with 31% of the audience doing online shopping. They also love purchasing shoes.
    • Of the BONA audience, 61% frequently spends money on hair care, while 40% also spend money on fitness memberships, and 38% spend on beauty treatments.

 

ADVERTISE

ADVERTISE WITH BONA

Whether you want to place a print, classifieds or digital advert with us, or collaborate on a reader event, please get in touch with the contacts below. All the key info, including our rate cards, can be found in our media kit.

JOHANNESBURG OFFICE 087 158 1828
CAPE TOWN OFFICE 0 021 530 8600
DURBAN OFFICE 031 536 8165
MARKETING 011 889 0990

STATS

READERSHIP 3,080,000
CIRCULATION 57,640
SA UNIQUE BROWSERS 126,020
AVERAGE TIME ON SITE 00:02:15
FACEBOOK PAGE FANS 120,096
TWITTER FOLLOWERS 49,715
INSTAGRAM FOLLOWERS 51,069
YOUTUBE CHANNEL SUBSCRIBERS 8,070
NEWSLETTER SUBSCRIBERS 8,032

Sources: PAMS (2017); Media Manager ABC (Q3 2019); Narratiive (January 2020); Narratiive (January 2020);  Facebook Insights (January 2020); Twitter Analytics (January 2020); Instagram Insights (January 2020); YouTube Analytics (January 2020); TouchBase Pro (January 2020).

About the BONA reader
84% have a Facebook account
74% are fashion and beauty influencers
74% are interested in cooking and entertainment content
72% are health influencers

 

DEMOGRAPHICS

CONTACT

CONTACT THE BONA EDITORIAL TEAM:

TEL 011 889 0600
EMAIL [email protected]
PHYSICAL ADDRESS Caxton House, 368 Jan Smuts Avenue, Craighall, Johannesburg, 2196

CONTACT THE ADVERTISING SALES TEAM:

JOHANNESBURG OFFICE 087 158 1828
CAPE TOWN OFFICE 021 530 8600
DURBAN OFFICE  031 716 4444
PRIZE & MARKETING QUERIES 011 449 1128 or [email protected]

CONTACT CLASSIFIEDS:

TEL 021 530 8600
EMAIL[email protected] or [email protected]

CONTACT SUBSCRIPTIONS:

[email protected] WEBSITE
TEL 021 530 3383
EMAIL[email protected]
FAX 021 530 3383
FOREIGN FAX 021 531 7303

  From the Editor

“The BONA brand salutes black women across different life stages and backgrounds.”  – Bongiwe Tshiqi, Editor