Reaching over 3 million people every month, BONA is South Africa’s most-read monthly consumer magazine and the go-to brand for today’s black family.
BONA is also the only South African magazine available in 4 languages – English, Zulu, Sotho and Xhosa. At over 60 years old, the brand is one of the country’s oldest magazines and this credibility and authority carries through in its content.
Online, bona.co.za attracts close to 100,000 unique users every month with its strong focus on local celebrities, affordable style, career and life advice and quick and easy recipe ideas. Over 80% of this audience visit the site on their cell phone.
BONA’s brand promise “Be who you want to be” says it all. The brand gives its highly aspirational audience the inspiration, advice and confidence they need to be better at everything they touch. From their wardrobes to their finances and health, BONA helps the audience take steps (small or big) towards an improved life.
- The annual BONA Food For Fun & Funds events empower readers to make a success of their food businesses, with financial advice and cooking demonstrations from BONA’s food editor and SA’s top chefs.
- In August 2017, in celebration of Women’s Month, BONA’s Women Helping Women events will take place over four Saturdays in different provinces, and will give women a platform to share their stories with other like minded ladies. Topics will include marriage, pregnancy, parenting and women in business.
- BONA Mo is a lifestyle TV segment hosted by BONA’s Editor that partners with brands and uses BONA’s credibility to share the human stories behind them.
ADVERTISE WITH BONA
Whether you want to place a print, classifieds or digital advert with us, or collaborate on a reader event, please get in touch with the contacts below. All the key info, including our rate cards, can be found in our media kit.
Sources: AMPS 2015 AB (Jan 15 – Dec 15); ABC (Q4) Oct – Dec 2017, Effective Measure (February 2017), Everlytic (February 2017), Individual social media platforms (February 2017)
About the BONA reader
84% have a Facebook account
74% are fashion and beauty influencers
74% are interested in cooking and entertainment content
72% are health influencers
CONTACT THE BONA EDITORIAL TEAM:
TEL 011 889 0600
EMAIL [email protected]
PHYSICAL ADDRESS Caxton House, 368 Jan Smuts Avenue, Craighall, Johannesburg, 2196
CONTACT THE ADVERTISING SALES TEAM:
JOHANNESBURG OFFICE 011 889 0600
CAPE TOWN OFFICE 021 530 8600
DURBAN OFFICE 031 536 8165
PRIZE & MARKETING QUERIES 011 449 1128 or [email protected]
From the Acting Editor
“The BONA brand is entrenched in South Africa’s identity and history.” – Lutho Vuso, Acting Editor