Picking up SA Country Life is the first step in rediscovering rural South Africa. The brand’s savvy, well-travelled, well-read, discerning and adventurous readers know this and turn to SA Country Life for a taste of what’s happening in the countryside.

The brand offers a unique mix of travel, lifestyle, heritage, conservation, green living, food and wine, unique getaways, weekend escapes and homes to buy in the country.

By focusing on the emotional bond South Africans have with the countryside, SA Country Life provides a welcome escape from the rat race and reminds the audience that life is to be enjoyed.

With a 50:50 male and female readership split, the majority of Country Life’s readers are city dwellers with country dreams.

BRAND BUZZ

BRAND BUZZ

Country Life brand platforms

    • The SA Country Life audiences are made up of wealthy singles and couples without children. The audience includes fit and active men (43%) and women (57%) who live in the cities. Country metros are, however, also quite well covered.
    • Their main interests include their community, current affairs, food, home and gardening, and fitness.
    • The SA Country Life audience have a high monthly income and is well-insured for a secure future in both the short and long-term. They have a diverse portfolio across numerous banks and institutions and have well-connected homes with fast internet.
    • Their spending habits include spending money to increase their property value through renovation and gardening. Money is also frequently spent on their pets. They enjoy entertainment as well as going on holiday for new experiences. They are more likely to buy products online and regularly purchase specialist clothing and/or sports equipment.

ADVERTISE

ADVERTISE WITH COUNTRY LIFE

Whether you want to place a print, classifieds or digital advert with us, or collaborate on a reader event, please get in touch with the contacts below. All the key info, including our rate cards, can be found in our media kit.

CONTACT THE ADVERTISING SALES TEAM:

JOHANNESBURG OFFICE  087 158 1828
CAPE TOWN OFFICE 021 530 8600
DURBAN OFFICE 031 536 8165
PRIZE & MARKETING QUERIES 011 293 6015 or [email protected]

 

STATS

OUR STATISTICS

READERSHIP 104,000
CIRCULATION 24,242
SA UNIQUE BROWSERS 51,939
AVERAGE TIME ON SITE 00:02:14
FACEBOOK PAGE FANS 46,916
TWITTER FOLLOWERS 7,346
INSTAGRAM FOLLOWERS 6,013
NEWSLETTER SUBSCRIBERS 11,711

Sources: PAMS (2017); Media Manager ABC (Q3 2019); Narratiive (January 2020); Narratiive (January 2020);  Facebook Insights (January 2020); Twitter Analytics (January 2020); Instagram Insights (January 2020); YouTube Analytics (January 2020); TouchBase Pro (January 2020).

About the COUNTRY LIFE reader

81% are interested in cooking and entertaining content

91% are interested in home, décor and gardening content

82% make an effort to buy products that don’t pollute the environment

60% shop online

 

 

DEMOGRAPHICS

DEMOGRAPHICS

Country Life demographics

CONTACT

CONTACT US

CONTACT THE COUNTRY LIFE EDITORIAL TEAM:
TEL 011 889 0726
EMAIL [email protected]
PHYSICAL ADDRESS Caxton House, 368 Jan Smuts Avenue, Craighall, Johannesburg, 2196

CONTACT THE ADVERTISING SALES TEAM:
JOHANNESBURG OFFICE 087 158 1828
CAPE TOWN OFFICE 021 530 8600
DURBAN OFFICE 031 536 8165
PRIZE & MARKETING QUERIES 011 293 6015 or [email protected]

CONTACT CLASSIFIEDS & PROPERTY:
TEL 011 293 6104 or
EMAIL [email protected]

CONTACT SUBSCRIPTIONS:
[email protected] WEBSITE
TEL 0860 100 207
EMAIL [email protected]

 From the editor

cled

“Our audience may live in the city, but their hearts are in the country.”- Nita Hazell