She’s stylish, she’s clever, she’s real! Essentials is the magazine for today’s woman with features on health, beauty, fashion and quick and easy weekday family meal ideas.

The Essentials reader is very busy, juggling a career, family and social life. With its solutions-driven content, practical advice and tips, Essentials helps the reader maintain balance and make it all look effortless.

The Essentials reader loves a bargain but is not afraid to treat herself. She buys Essentials because it really does help simplify her life so she can devote time and energy to things that matter in her world.

With loads of advice on how to look fabulous and feel fantastic, the brand’s quality editorial and superb production in print and online, makes ideal reading for sophisticated women.

BRAND BUZZ

BRAND BUZZ

        • The Essentials audience is made up of middle-aged, upper-income, working women who are in stable relationships and have school-going children.
        • Their main interests include health and wellness, fitness, and home improvement.
        • The Essentials audience is a wealthy audience with a high monthly income. Their assets include homes, cars, credit cards, and short and long-term insurance policies.
        • They enjoy spending money for home improvement and decor items. They also spend money on food and wine shopping, while going on holiday – locally and abroad – for new experiences.

ADVERTISE

ADVERTISE WITH ESSENTIALS

Whether you want to place a print, classifieds or digital advert with us, or collaborate on a reader event, please get in touch with the contacts below. All the key info, including our rate cards, can be found in our media kit.

JOHANNESBURG OFFICE 087 158 1828
CAPE TOWN OFFICE 021 530 8600
DURBAN OFFICE 031 716 4444
MARKETING 011 889 0990

Essentials: download media kit

STATS

OUR STATISTICS

READERSHIP 168 000
CIRCULATION 19,921
SA UNIQUE BROWSERS 82,867
AVERAGE TIME ON SITE 00:01:48
FACEBOOK PAGE FANS 38,131
TWITTER FOLLOWERS 84,509
INSTAGRAM FOLLOWERS 3,976
NEWSLETTER SUBSCRIBERS 39,782

Sources: PAMS (2017); Media Manager ABC (Q3 2019); Narratiive (January 2020); Narratiive (January 2020);  Facebook Insights (January 2020); Twitter Analytics (January 2020); Instagram Insights (January 2020); YouTube Analytics (January 2020); TouchBase Pro (January 2020).

About the ESSENTIALS reader

85% like to dress well

76% are interested in health and wellbeing content

80% are interested in home, decor and gardening content

81% have a Facebook account

DEMOGRAPHICS

DEMOGRAPHICS

essentialsdemog

CONTACT

CONTACT US

CONTACT THE ESSENTIALS EDITORIAL TEAM:
TEL 011 889 0808
EMAIL[email protected]
PHYSICAL ADDRESS Caxton House, 368 Jan Smuts Avenue, Craighall, Johannesburg, 2196

CONTACT THE ADVERTISING SALES TEAM:
JOHANNESBURG OFFICE 087 158 1828
CAPE TOWN OFFICE 021 530 8600
DURBAN OFFICE 031 536 8165
PRIZE & MARKETING QUERIES 011 889 0866 or [email protected]

CONTACT CLASSIFIEDS:
TEL 011 889 0885
EMAIL[email protected] 

CONTACT SUBSCRIPTIONS:
[email protected] WEBSITE
TEL 0860 100 206 or +27 21 530 3381 (for international subscriptions)
EMAIL[email protected]
FAX 0866704101
FOREIGN FAX 086 670 4101

 From the editor

essentialsed

“The Essentials reader has a busy life but remains an optimistic, can-do woman who loves life.”- Kate Macfarlane