Living and Loving is South Africa’s trusted authority on pregnancy and motherhood, offering sound, balanced information and advice and a warm, inspiring approach to the many challenges, and joys, of modern parenting.

Living and Loving is every new mom and dad’s best friend, covering topics from fertility, pregnancy and birth to baby development and testing toddler behaviour. It also offers fun activities and creative party ideas for little ones, as well as smart shopping, health and lifestyle tips.

The brand engages and interacts with its audience across a range of platforms, offering parents practical guidance, support and reassurance during this special life stage.

Online, Living and Loving takes users behind-the scenes on its celebrity cover shoots and reviews new baby and toddler friendly venues and travel destinations.

BRAND BUZZ

BRAND BUZZ

Living & Loving: brand platforms

    • The majority of the Living & Loving audience (83%) is multi-racial, English-speaking, working mothers who are family-oriented.
    • They are digitally inclined, are tech-savvy and embrace the convenience of researching and buying online.
    • The many interests of the Living & Loving audience include parenting, food and cooking, home and decor, and fashion and beauty.
    • They take preventative measures to keep healthy, with 64% of the audience exercising weekly, and embrace both alternative and traditional therapies. They like to look good, watch their weight and care for their hair and appearance.

ADVERTISE

ADVERTISE WITH LIVING AND LOVING

Whether you want to place a print, classifieds or digital advert with us, or collaborate on a reader event, please get in touch with the contacts below. All the key info, including our rate cards, can be found in our media kit.

JOHANNESBURG OFFICE 011 889 0600
CAPE TOWN OFFICE 021 530 8600
DURBAN OFFICE 031 536 8165
MARKETING 011 889 0706

Living & Loving: download media kit

STATS

OUR STATISTICS

SA UNIQUE BROWSERS 55,513
AVERAGE TIME ON SITE 00:01:13
FACEBOOK PAGE FANS 80,122
TWITTER FOLLOWERS 9,746
INSTAGRAM FOLLOWERS 5,197
NEWSLETTER SUBSCRIBERS 12,788

Sources: PAMS (2017); Media Manager ABC (Q3 2019); Narratiive (January 2020); Narratiive (January 2020);  Facebook Insights (January 2020); Twitter Analytics (January 2020); Instagram Insights (January 2020); YouTube Analytics (January 2020); TouchBase Pro (January 2020).

About the LIVING & LOVING reader

53% had a C-section birth

81% are parenting influencers

65% are interested in health information for children

87% like to dress well

 

DEMOGRAPHICS

DEMOGRAPHICS

CONTACT

CONTACT US

CONTACT THE LIVING AND LOVING EDITORIAL TEAM:
TEL 011 889 0621
EMAIL [email protected]
PHYSICAL ADDRESS Caxton House, 368 Jan Smuts Avenue, Craighall, Johannesburg, 2196

CONTACT THE ADVERTISING SALES TEAM:
JOHANNESBURG OFFICE 011 889 0600
CAPE TOWN OFFICE 021 530 8600
DURBAN OFFICE 031 536 8165
PRIZE & MARKETING QUERIES 011 889 0706 or [email protected]

CONTACT CLASSIFIEDS:
TEL 011 449 1065
EMAIL [email protected]

CONTACT SUBSCRIPTIONS:
[email protected] WEBSITE
TEL 0860 100 206
EMAIL [email protected]

 From the editor

“Living and Loving delivers solid advice, expert tips and a sensitive approach to parenthood.” – Sonya Naude