Her Serene Highness Princess Charlène of Monaco is gracing the June 2018 cover of rooi rose magazine. The Princess’s sister-in-law, Chantell Wittstock, contacted the magazine’s deputy editor, Hannelie Diedericks, in the beginning of the year to inform the publication that the normally camera-shy Princess would shortly visit South Africa and would love to be on the cover of rooi rose magazine. The rooi rose team jumped at the opportunity and set the wheels in motion to organise a cover shoot fit for a princess.
“It was an unforgettable experience and a great honour for us,” says rooi rose editor Martie Pansegrouw. “Princess Charlène arrived with a full security team as well as her attorney present on the shoot but she was absolutely divine and down to earth. This special feature takes up eight pages in the June issue, understandably we’ve allocated more space than usual to this specific piece.
We were thrilled that Princess Charlène’s family specifically requested to be featured in our publication – her Serene Highness felt that the Afrikaans market is incredibly strong in South Africa and more aligned to her,” says Martie.
rooi rose boasts a circulation of just under 70 000 and a monthly readership of 596 000. The magazine has a 78% female readership with a racial split of 39% white, 31% black and 30% coloured/Indian – the majority (58%) of who are in the LSM 7-10 income bracket.
“The first task of the shoot was to ensure that rooi rose’s dream team was available to deliver the flawless cover photographs that rooi rose is known for,” adds Pansegrouw. “Photographer Leana Clunies-Ross who has been photographing rooi rose covers for over 10 years and is our number one choice for her exquisite lighting and intrinsic ability to make the most nervous cover model feel beautiful and at ease in front of the camera.”
Stylist Riaan Hulley, make-up artist Adelle Jung and hairstylist-to-the-stars, Saadique Ryklief, were immediately secured to ensure that every detail would be taken care of for the perfect results. The understated, chic black and white colour palette were deliberately chosen to complement the Princess’s natural beauty and elegance. Local and international designers such as Gert-Johan Coetzee, Anel Botha, Stefania Morland, Jacques Lagrange, Erre Fashion, Kat van Duinen, Hugo Boss, Michael Kors, Suzaan Heyns, Pichulik, Max Mara, Chopard, Cartier and Bulgari were thrilled to supply their finery for this occasion.
Beautiful furniture from Weylandts provided the backdrop for some of the photographs. The exquisite dresses of Erre Fashion particularly caught the Princess’s eye and even went home with a few of their pieces after the shoot. Subsequently, the Princess has invited the Erre design duo consisting of Natasha Jaume and Carina Louw to Monaco later in the year.
Don’t miss the June 2018 rooi rose (on sale from 14 May – 10 June) to read our exclusive, candid interview with the Princess and feast your eyes on gorgeous photographs of the rarely photographed royal. Also featured in the issue are articles delving into dating after 50, a topical look at an unsolved murder and how to be a good boss. Visit www.rooirose.za for a behind-the-scenes look.