It’s not just hot gossip, people magazine gives the audience a glimpse into their favourite star’s private life – their homes, their holiday spots, their style tips, beauty regimes, health and fitness secrets and even their favourite meals.

In addition to celeb news, the brand also features strange but true real life stories and a “people has heart section” where public appeals are made to help those in need, along with a good news section where members of the public can thank good Samaritans.

people magazine regular brand extensions include the monthly people puzzles and people kiddies puzzles. The brand also produces special collector’s editions, calendars and poster magazines.

Online, people has the latest celeb news on its website, Facebook and Twitter channels, while its popular Instagram feed shows fans how to get celeb fashion and beauty looks.

BRAND BUZZ

BRAND BUZZ

People brand platforms

  • The people audience conists of young, multi-racial, metropolitan, educated, working females in the upper socio-economic bracket.
  • They embrace technology through the use of their smart phones and internet connection in their homes. Just over a third of the audience (37%) do online shopping.
  • The people audience enjoy spending money on home improvements and buying decor items. They go on holiday for new experiences and to visit family and friends locally and abroad. They like to entertain at home, eat out and love take-out. They are social people – out and about at the movies, live shows or events.

ADVERTISE

ADVERTISE WITH PEOPLE

Whether you want to place a print, classifieds or digital advert with us, or collaborate on a reader event, please get in touch with the contacts below. All the key info, including our rate cards, can be found in our media kit.

JOHANNESBURG OFFICE  087 158 1828
CAPE TOWN OFFICE 021 530 8600
DURBAN OFFICE 031 536 8165
MARKETING 011 889 0718

People: download media kit

STATS

OUR STATISTICS

READERSHIP 1,010,000
CIRCULATION 28,866
SA UNIQUE BROWSERS 114,782
AVERAGE TIME ON SITE 00:02:24
FACEBOOK PAGE FANS 87,329
TWITTER FOLLOWERS 159,027
INSTAGRAM FOLLOWERS 37,062
YOUTUBE CHANNEL SUBSCRIBERS 3,360
NEWSLETTER SUBSCRIBERS 4,980

Sources: PAMS (2017); Media Manager ABC (Q3 2019); Narratiive (January 2020); Narratiive (January 2020);  Facebook Insights (January 2020); Twitter Analytics (January 2020); Instagram Insights (January 2020); YouTube Analytics (January 2020); TouchBase Pro (January 2020).

About the PEOPLE reader

66% are fashion and beauty influencers

69% avoid food that’s not good for them

70% regularly visit the hair salon

88% have a Facebook account

 

 

DEMOGRAPHICS

DEMOGRAPHICS

CONTACT

CONTACT US

CONTACT THE PEOPLE EDITORIAL TEAM:
TEL 011 889 0600
EMAIL [email protected]
PHYSICAL ADDRESS Caxton House, 368 Jan Smuts Avenue, Craighall, Johannesburg, 2196

CONTACT THE ADVERTISING SALES TEAM:
JOHANNESBURG OFFICE  087 158 1828
CAPE TOWN OFFICE 021 530 8600
DURBAN OFFICE 031 536 8165
PRIZE & MARKETING QUERIES 011 889 0718

CONTACT CLASSIFIEDS:
TEL 011 889 0814
EMAIL [email protected]

CONTACT SUBSCRIPTIONS:
[email protected] WEBSITE
TEL 0860 100 206
EMAIL [email protected]

 From the editor

“From the streets of Hollywood, to parties in Mzansi, people reveals what the stars are up to.” – Andrea Caknis