rooi rose is the classic all-in-one glossy magazine for aspirational, stylish Afrikaans women who celebrate their uniqueness. These women know what they want, including the best in fashion and beauty, health, entertaining and décor, all from their favourite brand.

Beautiful fashion and beauty pages inspire readers, while hard-hitting health articles update and inform them.

In addition to in-depth interviews with local and international celebrities, rooi rose features thousands of recipes from award-winning Food Editor, Vickie De Beer, and has published several cook books.

Online and in print, rooi rose is always “stylvol, sinvol & propvol”. The brand has built a cross-platform community of modern, sophisticated, like-minded women who engage with rooi rose and each other, providing support and understanding.

BRAND BUZZ

BRAND BUZZ

Rooi Rose: brand platforms

    • The rooi rose audience is made up of older, well-educated Afrikaans females who are stable and from the upper economic bracket.
    • They’re internet savvy with a keen interest in social media and their main interests include cooking and baking, home and decor, and fashion and beauty.
    • More than half of the rooi rose audience are bond-free homeowners who enjoy buying items for the home and renovating their home. Most of the audience have gardens and patios, with 30% having a swimming pool as well. They enjoy working in their gardens and 68% of the audience owns a pet.
    • Of the rooi rose audience, 56% entertain at home at least once a month, while 66% eat out monthly.

ADVERTISE

ADVERTISE WITH ROOI ROSE

Whether you want to place a print, classifieds or digital advert with us, or collaborate on a reader event, please get in touch with the contacts below. All the key info, including our rate cards, can be found in our media kit.

JOHANNESBURG OFFICE  087 158 1828
CAPE TOWN OFFICE 021 530 8600
DURBAN OFFICE 031 536 8165
PRIZE & MARKETING QUERIES 011 889 0613 or [email protected]

Rooi Rose: download media kit

STATS

OUR STATISTICS

READERSHIP 593,000
CIRCULATION 53,661
SA UNIQUE BROWSERS 219,349
AVERAGE TIME ON SITE 00:02:46
FACEBOOK PAGE FANS 76,682
TWITTER FOLLOWERS 18,447
INSTAGRAM FOLLOWERS 23,645
NEWSLETTER SUBSCRIBERS 9,750

Sources: PAMS (2017); Media Manager ABC (Q3 2019); Narratiive (January 2020); Narratiive (January 2020);  Facebook Insights (January 2020); Twitter Analytics (January 2020); Instagram Insights (January 2020); YouTube Analytics (January 2020); TouchBase Pro (January 2020).

About the ROOI ROSE reader

88% like to dress well

66% are cooking influencers

52% have a regular facial regime

73% are interested in health and wellbeing content

79% are interested in home, décor and gardening content

 

 

DEMOGRAPHICS

DEMOGRAPHICS

CONTACT

CONTACT US

CONTACT THE ROOI ROSE EDITORIAL TEAM:
TEL  087 158 1828
EMAIL [email protected]
PHYSICAL ADDRESS Caxton House, 368 Jan Smuts Avenue, Craighall, Johannesburg, 2196

CONTACT THE ADVERTISING SALES TEAM:
JOHANNESBURG OFFICE 011 889 0600
CAPE TOWN OFFICE 021 530 8600
DURBAN OFFICE 031 536 8165
PRIZE & MARKETING QUERIES 011 889 0613 or [email protected]

CONTACT CLASSIFIEDS:
TEL 011 449 1064
EMAIL [email protected]

CONTACT SUBSCRIPTIONS:
WEBSITE [email protected]
TEL 0860 100 206
EMAIL [email protected]

 From the editor

“We provide relevant, trusted content for every phase of a woman’s life.” – Martie Pansegrouw