Vrouekeur is a weekly Afrikaans magazine that provides its audience across age, gender, cultural and ideological groups with an all-in-one substance read.

We steer away from sensation and our main focus is on current affairs, life stories, relationship and parenting advice, quick and easy recipes, DIY décor, gardening, practical fashion and beauty.

We also place a big emphasis on literature, arts and culture and columnists are well-known experts in their fields. The core reader is a 21st century Afrikaans-speaking (wo)man who wants to learn, think, debate, embrace, explore, enjoy, laugh, love and make a difference.

BRAND BUZZ

BRAND BUZZ

Vrouekeur brand platforms

    • The Vrouekeur audience consists of older Afrikaans-speaking women of all socio-economic brackets. They are stable with families and have older children and school-going children.
    • They have a good cash flow, with 45% of the audience earning over R25 000 a month. They are well-insured and have an overall stable financial profile.
    • The Vrouekeur audience’s main interests include cooking, their community, and home and decor.
    • More than half of the audience are bond-free homeowners who like to buy decor for their home. Over half of the Vrouekeur audience (55%) entertain at home at least once a month, while 59% eat out monthly.

ADVERTISE

ADVERTISE WITH VROUEKEUR

Whether you want to place a print, classifieds or digital advert with us, or collaborate on a reader event, please get in touch with the contacts below. All the key info, including our rate cards, can be found in our media kit.

JOHANNESBURG OFFICE  087 158 1828
CAPE TOWN OFFICE 021 530 8600
DURBAN OFFICE 031 536 8165
PRIZE & MARKETING QUERIES 011 889 0990

Vrouekeur download media kit

STATS

OUR STATISTICS

READERSHIP 326,000
CIRCULATION 39,455
SA UNIQUE BROWSERS 137,533
AVERAGE TIME ON SITE 00:02:01
FACEBOOK PAGE FANS 89,015
TWITTER FOLLOWERS 14,940
INSTAGRAM FOLLOWERS 9,307
NEWSLETTER SUBSCRIBERS 5,921

Sources: PAMS (2017); Media Manager ABC (Q3 2019); Narratiive (January 2020); Narratiive (January 2020);  Facebook Insights (January 2020); Twitter Analytics (January 2020); Instagram Insights (January 2020); YouTube Analytics (January 2020); TouchBase Pro (January 2020).

About the VROUEKEUR reader

84% cook for pleasure

89% like to dress well

76% are interested in home, décor and gardening content

70% are interested in health and wellbeing content

 

 

DEMOGRAPHICS

DEMOGRAHICS

CONTACT

CONTACT US

CONTACT THE VROUEKEUR EDITORIAL TEAM:
TEL 011 293 6101
EMAIL [email protected]
PHYSICAL ADDRESS Caxton House, 368 Jan Smuts Avenue, Craighall, Johannesburg, 2196

CONTACT THE ADVERTISING SALES TEAM:
JOHANNESBURG OFFICE  087 158 1828
CAPE TOWN OFFICE 021 530 8600
DURBAN OFFICE 031 536 8165
PRIZE & MARKETING QUERIES 011 889 0990

CONTACT CLASSIFIEDS:
TEL 011 889 0814
EMAIL [email protected]

CONTACT SUBSCRIPTIONS:
WEBSITE [email protected]
TEL 0860 100 206
EMAIL [email protected]

 From the editor

“Vrouekeur provides quality, diverse content to inform, entertain and inspire our diverse readership.” – Eldaleen Hugo