Your Family knows there’s no such thing as a textbook definition of a mom. She may be a working mom, a stay-at-home mom, married or single. As a heritage brand, we’ve been at her side for four decades as family roles have changed.

What has not changed is this mom still puts her family and her home first. Your Family aims to address the key interests of this busy, creative, modern woman.

From parenting, tried-and-tested recipes and family health to bright craft and DIY ideas for the home, Your Family provides practical content to simplify the lives of its readers.

The new Your Family website is a crafter’s heaven: packed with knitting, sewing, and crochet patterns and tutorials, free printables and DIY and decor projects. It’s updated daily with new recipes and meal suggestions that are just right for families.

BRAND BUZZ

BRAND BUZZ

Your Family brand platforms

 

    • The Your Family audience is made up of middle-aged to older, English-speaking, educated, and working upper-income women. Less than half (40%) of the audience have school-going children.
    • They are tech-savvy and embrace the convenience of researching and buying online.
    • The Your Family audience’s main interests include health and fitness, fashion and beauty, current affairs, and food, cooking and baking.
    • They are weight-conscious and heavy exercisers, with 67% exercising weekly. They use vitamins as prevention and treatment. They go on holiday to visit family and friends and 61% of the audience entertain at home at least once a month. They also enjoy eating out, with 75% doing so monthly.

ADVERTISE

ADVERTISE WITH YOUR FAMILY

Whether you want to place a print, classifieds or digital advert with us, or collaborate on a reader event, please get in touch with the contacts below. All the key info, including our rate cards, can be found in our media kit.

JOHANNESBURG OFFICE  087 158 1828
CAPE TOWN OFFICE 021 530 8600
DURBAN OFFICE 031 536 8165
MARKETING 011 889 0866 or [email protected]

Your Family: download media kit

STATS

OUR STATISTICS

READERSHIP 394,000
CIRCULATION 21,076
SA UNIQUE BROWSERS 51,199
AVERAGE TIME ON SITE 00:01:39
FACEBOOK PAGE FANS 63,164
TWITTER FOLLOWERS 43,485
INSTAGRAM FOLLOWERS 3,543
NEWSLETTER SUBSCRIBERS 20,189

Sources: PAMS (2017); Media Manager ABC (Q3 2019); Narratiive (January 2020); Narratiive (January 2020);  Facebook Insights (January 2020); Twitter Analytics (January 2020); Instagram Insights (January 2020); YouTube Analytics (January 2020); TouchBase Pro (January 2020).

About the YOUR FAMILY reader

73% foodie influencers

74% are interested in health and wellbeing content

78% are interested in home, décor and gardening content

61% of households own one or more dogs

 

DEMOGRAPHICS

DEMOGRAPHICS

CONTACT

CONTACT US

CONTACT THE YOUR FAMILY EDITORIAL TEAM:
TEL 011 889 0749
EMAIL [email protected]
PHYSICAL ADDRESS Caxton House, 368 Jan Smuts Avenue, Craighall, Johannesburg, 2196

CONTACT THE ADVERTISING SALES TEAM:
JOHANNESBURG OFFICE  087 158 1828
CAPE TOWN OFFICE 021 530 8600
DURBAN OFFICE 031 536 8165
PRIZE & MARKETING QUERIES 011 889 0866 or [email protected]

CONTACT CLASSIFIEDS:
TEL 011 449 1064
EMAIL [email protected]

CONTACT SUBSCRIPTIONS:
WEBSITE [email protected]
TEL 0860 100 999
EMAIL [email protected]

 From the editor

“Your Family is South Africa’s trusted all-in-one brand for today’s multitasking mother.” – Janine Collins